A further victory for brand protection was delivered in the High Court in London on the 22^nd July after Sir Stelios Haji-Ioannou’s easyGroup was granted an injunction preventing a French Caribbean travel agent, Stephane Roche from using the “easyway” brand to promote his tourist services to customers in the UK.

The defendant, Stephane Roche will also have to pay legal costs to easyGroup of around £75k plus damages (based on a share of his profits and or his revenues for the last seven years) for using the easy brand without easyGroup’s permission.  The quantum of the damages will be assessed later in the legal process.  However, the court ordered that his website be subject to “geo-blocking” so it is not visible in the UK and he is also prohibited from offering his services to UK travel agents, customers with a .co.uk email address or any other customers that make it clear at any point during the transaction that they are located within the UK. 

easyGroup, the creator and owner of the easy family of brands (www.easy.com ) has today announced another important extension of the brand into household cleaning products.

By joining forces with David Pearce and Darren Mosley of www.easy-cleaning.co.uk, Sir Stelios Haji-Ioannou’s well known orange easy logo will be applied on millions and millions of products now sold at supermarkets and convenience shops up and down the UK, typically at significantly lower prices than the high cost brands.

easyProperty, the UK hybrid estate agency combining an online presence with the advantage of local experts providing the necessary local touch, is raising capital on Seedrs, the UK’s leading crowdfunding platform.  Founded in 2012, Seedrs is one of the UK’s leading equity crowdfunding platforms, which has funded 1,235 deals raising a total of £1 billion.